Exploring Artisan Well-being

Exploring Artisan Well-being

Exploring Artisan Well-being


The recent introduction of the PM Vishwakarma scheme has sparked discussions regarding the assistance extended to traditional craftspeople and artisans in India. Prime Minister Narendra Modi’s announcement during his Independence Day speech has initiated the implementation of this initiative, supported by a substantial allocation of ₹13,000 crore.


GS-02 (Government Schemes)


  • PM-VIKAS Initiative

Mains Question:

• How does the PM Vishwakarma scheme tackle the intricate challenges these communities face concerning financial accessibility and socio-economic acknowledgment? (250 words)

PM-VIKAS Initiative:

• The fiscal year 2023-24 budget has introduced the PM-VIKAS initiative, targeting traditional craftsmen and artisans.

• This scheme encompasses a comprehensive aid package aimed at fostering the growth of traditional arts and handicrafts. By enhancing the quality, scope, and market presence of their creations, the nation’s artisans will be seamlessly integrated into the Micro, Small and Medium-scale Enterprises (MSME) value network.

• To empower these artisans, the scheme will provide financial assistance, specialized training in contemporary digital methodologies, and eco-friendly technologies.

• This multi-faceted approach will enable them to enhance the quality, scale, and accessibility of their products, thus establishing connections with both local and global markets through the MSME value chain.

The components of the program encompass several critical aspects:

  1. Financial Support
  2. Access to Advanced Skill Enhancement Training
  3. Proficiency in Modern Digital Techniques and Efficient Green Technologies
  4. Brand Promotion
  5. Establishment of Links with Local and Global Markets
  6. Adoption of Digital Payment Systems
  7. Provision of Social Security Measures

Dimensions of the Article:

• Disparities in Valuation and Market Reach

• Balancing Debt and Empowerment

Disparities in Valuation and Market Reach:

• The challenges faced by traditional artists and craftsmen go beyond mere access to credit, revealing more intricate concerns at their core.

• The primary obstacle encountered by these professionals is the lack of demand for their creations in the broader market. This lack of recognition in the expansive commercial arena compels them to navigate uncharted territories, resulting in an underestimation of their economic contributions.

• The predicament isn’t solely financial; it’s rooted in the disparity between the perceived value of their products and the reality of their skillful endeavors.

Balancing Debt and Empowerment:

• However, while the PM Vishwakarma scheme aims to alleviate the credit constraints these artisans face, its outcomes could inadvertently lead to unforeseen challenges.

• The fundamental issue faced by these communities might not solely be the absence of formal credit; it could signify a deeper concern – the absence of economic viability for their craftsmanship.

• There’s a risk of further indebting beneficiaries and their families if the scheme merely offers loans without fostering meaningful market expansion. Moreover, by emphasizing the intergenerational transfer of knowledge within these communities, the scheme might unintentionally confine the next generation to traditional, low-paying trades, many of which are bound by societal hierarchies.

• The Vishwakarma scheme encompasses programs to enhance skills, providing nominal stipends and financial assistance to acquire modern tools.

• The success of this well-intentioned scheme hinges on its execution, wherein involving professionals with expertise and entrepreneurial skills could prove advantageous in aiding artisans in enhancing their offerings to cater to new markets and explore fresh opportunities.

The Way Forward:

• To ensure the sustained success of the PM Vishwakarma scheme, a holistic strategy is imperative. While credit access is vital, it shouldn’t be seen as the sole solution to artisans’ challenges.

• A multi-pronged approach focusing on expanding market reach, reshaping societal perceptions, and nurturing innovation is essential.

• Collaboration with experts proficient in modern business models can facilitate a comprehensive transformation of artisans’ livelihoods.