Monument Mitra scheme

Monument Mitra scheme

Monument Mitra scheme

#GS-01 Indian Heritage

For Prelims

Monument Mitras

  • The concept of Monument Mitras is part of the Adopt a Heritage Scheme.
  • Corporate entities and individuals can become monument mitras by taking up the responsibility for making our heritage and tourism more sustainable.
  • It involves the concept of ‘Vision Bidding’, where the party with the best vision for the heritage site will be given an opportunity to maintain that site as a part of their CSR activities.
  • They would be responsible for providing basic amenities including cleanliness, public conveniences, drinking water, ease of access for differently abled and senior citizens, standardized signage, illumination.
  • They would also have to provide and maintain advanced amenities such as surveillance system, night viewing facilities, and an enhanced tourism experience that will result in more tourist footfalls, both domestic and foreign.
  • The Monument Mitras selected by the ‘oversight and vision committee,’ co-chaired by the Tourism Secretary and the Culture Secretary are expected to use corporate social responsibility (CSR) funds for the upkeep of the site.
  • They will get limited visibility on the site premises and on the Incredible India website in return.

Adopt a Heritage Scheme

  • The scheme is a collaboration between the Ministry of Tourism, Ministry of Culture, Archaeological Survey of India (ASI), and State/UTs governments.
  • It was launched by the President of India on 27 September 2017 (World Tourism Day).
  • The Adopt a Heritage’ is a non-revenue generating project essentially since no financial bid is involved in the scheme and the agencies are selected on the basis of the unique concept of vision bid.
  • The sites/monument for this scheme will be selected on the basis of the number of tourist and renown of the site.

Source “Private firms to be part of Monument Mitra scheme

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