Aadi Mahotsav 2023

#GS 02 Social Empowerment

Aadi Mahotsav

Aadi Mahotsav is an annual Tribal Festival that was started in the year 2017 and is a joint initiative of the Ministry of Tribal Affairs & Tribal Cooperative Marketing Development Federation of India (TRIFED).
The theme of this year’s festival is “A Celebration of the Spirit of Tribal Crafts, Culture and Commerce.”
The festival is used to showcase the traditional art and handicrafts and cultural heritage of the country.
The nine-day tribal festival is scheduled between 16th and 27th of February

TRIFED was created in 1987 under the Multi-State Cooperative Societies Act, of 1984.
It is a national-level apex organization working under the administrative control of the Ministry of Tribal Affairs.
The organisation helps the tribal people in exploring and creating opportunities to market the products they developed in national and international markets on a sustainable basis.
Under the TRIBES India brand, the sourced handcrafted products from the tribal people are marketed and sold.
TRIFED aims at the socio-economic development of tribal people in the country through marketing development of the tribal products such as metal craft, tribal textiles, pottery, tribal paintings and pottery which becomes a major portion of the income of tribal people.
TRIFED achieves this by acting as a facilitator and service provider for tribes to sell their product.
TRIFED uses this approach to empower tribal people with the knowledge, tools and pool of information to give them the ability to undertake their operations in a more systematic and scientific manner.